Animal welfare has always been extremely important to us. We’ve been campaigning against animal testing in cosmetics for over 30 years, and were the first global cosmetics company to fight this cruelty. Together with our friends at Cruelty Free International, we helped contribute to a European Union ban on animal testing in cosmetics, and in 2018 our Forever Against Animal Testing petition collected 8 million signatures – which we presented to the United Nations to lobby for a worldwide ban. We take cruelty to animals seriously, and this includes the ingredients we put in our products.

Vegan beauty products don’t contain any animal-derived ingredients whatsoever. At the moment, all of our products are vegan, except Hawaiian Kukui Cream, which contains one non vegan ingredient; beeswax.